One of the most popular food chains in the last 10 years Chipotle have begun a new campaign with their products. But don't fret they aren't changing their food or anything like that they are changing the wrappings is comes in.



Yeah you heard me right. Starting Thursday Chipotle will have all new bags and cups with stimulating reading material. How did this come about? Well famed author and vegetarian Jonathan Safran Foer. One day Foer went to Chipotle and realized he had nothing to read and he was highly frustrated. In his frustration he came up with the idea to include short stories, essays, poems, and think-pieces on their cups and bags. To allow the person who purchasing their food to not only indulge their stomach but indulge their minds as well.

Foer wrote to the CEO of Chipotle Steve Ellis and he was on board. They created the project called Cultivating Thought. Cultivating Thought not only includes author Jonathan Safran Foer it also includes: Malcolm Gladwell, Toni Morrison, George Saunders and Michael Lewis.



Cultivating Thought will begin Thursday. Poems, short stories, and Think-Pieces will be featured on every cup and bag at all Chipotle locations!

I think this is a pretty cool idea. The cups aren't just a bunch of letters they have a really cool funky design that draws the eye. Pretty intelligent idea if you ask me!



Source: HuffingtonPost